Junior Copywriter

Company: Wine Enthusiast
Location: Valhalla
Posted on: May 16, 2022

Job Description:

Wine Enthusiast Companies is the ultimate source of innovation and information around wine. Our mission is to facilitate delicious moments around the wine lifestyle. The company is comprised of: Wine Enthusiast Commerce (WineEnthusiast.com) the premiere online destination for wine storage products and accessories. Wine Enthusiast Media (Winemag.com) the world---s leading print publication and online destination for wine and food content, with over 25,000 wines rated and reviewed per year. WineExpress.com (WineExpress.com), a curated wine sales retail site featuring wines from around the globe. All three groups combined are a driving force in the wine/spirits industry and B to B/B to C marketplaces. Our products and content excite, satisfy, enrich, entertain and inspire wine lovers of all levels, from novice to expert. We have a unique opportunity for a motivated and entrepreneurial professional to join our team. Come grow with us Title: Junior Marketing Copywriter Wine Enthusiast is looking for a dynamic and creative copywriter to support the growing needs of our thriving Wine Enthusiast Commerce division. You---ll be primarily involved in the digital copy development for Wine Enthusiast Catalog, creating marketing and sales content that promote our products and support an excellent digital customer experience. Responsibilities include: Assist with commerce related content development, including pitching, writing, and assigning stories and franchises that highlight Wine Enthusiast products and deliver on brand goals and KPIs Write and edit informative and inspiring copy for website pages: product descriptions, FAQs, homepage banners and tiles, category and promotional landing pages, customer support pages, and more Work with merchandising and marketing teams to identify key benefits and compelling angles for product marketing copy Write and edit copy for product videos and email campaigns, as well as monthly print catalogs and sales assets as needed Help maintain the commerce copy style guide Reports To: Marketing Copywriter and VP of Content Education: Bachelor's Degree in English, Marketing, Communications, or related Professional Experience: At least 3-5 years content writing for a national or global ecommerce brand Required Skills: ? Demonstrated ability to write effective commerce content---blogs, detailed product descriptions, emails, SEO category page content: Writing samples/portfolio required. ? Understanding of SEO best practices and keyword research ? Team player Ability to collaborate with cross functional teams to effectively produce assets ? Works independently to solve problems and develop workarounds to get things done ? Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail ? Strong editing/proofreading skills Technical Skills: ? Microsoft Office Suite, G Suite ? Experience with email marketing platforms ? Knowledge of SEM Rush and other keyword research tools a plus ? Knowledge of data tracking tools like Google Analytics, also a plus Preferred skills: ? Luxury lifestyle/furnishings or wine products industry background preferred ? Familiarity with online project management and collaboration tools ? Existing knowledge or a desire to learn about wine Location/Remote Work: Remote work is available Other Information: Includes full medical, dental and vision benefits, 401K match, employee discount, optional weekly gym classes and optional wine tasting class participation. The position is 40 hours per week at our beautiful Valhalla, NY headquarters which has onsite covered parking, a cafeteria, and a gym for employees Wine Enthusiast Corporate Core Values: Respect, Trust, Support, Growth We have faith in our employees--- abilities and our leaders offer clear and consistent paths to success via education and mentorship. We believe that opinions at all levels have merit and importance. Innovation and Open-Mindedness We value and reward those who ---think outside the box--- to elevate the company. We are not afraid to learn from mistakes. We celebrate change, recognizing that a nimble culture attracts talent and retains the kind of employees who push the envelope and build our business for the future. Empathy and Inclusion We support our employees in their best and worst times with patience and understanding, recognizing that work hours represent a substantial percentage of one---s time. We encourage diverse mindset that help us better reflect the evolving wine culture. Joy and Family We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees--- home lives including a strong sense of community and family within our company as well. We encourage fun, discovery, adventure, and health for our teams. Communication and Transparency We speak openly about our achievements and challenges, talking honestly about how each of us can grow. We are proud of who we are but also self-aware, constantly looking for ways to improve our business and the culture of our organization. About Us: The concept of making the wine lifestyle, and everything it represents, accessible to everyone is what Wine Enthusiast Companies is all about. Founded in 1979 by Adam and Sybil Strum--- newlyweds who launched a wine accessories business out of the attic in their home ---40 years later, Wine Enthusiast is a nationally-recognized leader in the wine media space and a prominent multi-channel marketer with a full-breadth line of wine-related products.

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