Junior Copywriter
Company: Wine Enthusiast
Location: Valhalla
Posted on: May 16, 2022
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Job Description:
Wine Enthusiast Companies is the ultimate source of innovation
and information around wine. Our mission is to facilitate delicious
moments around the wine lifestyle. The company is comprised of:
Wine Enthusiast Commerce (WineEnthusiast.com) the premiere online
destination for wine storage products and accessories. Wine
Enthusiast Media (Winemag.com) the world---s leading print
publication and online destination for wine and food content, with
over 25,000 wines rated and reviewed per year. WineExpress.com
(WineExpress.com), a curated wine sales retail site featuring wines
from around the globe. All three groups combined are a driving
force in the wine/spirits industry and B to B/B to C marketplaces.
Our products and content excite, satisfy, enrich, entertain and
inspire wine lovers of all levels, from novice to expert. We have a
unique opportunity for a motivated and entrepreneurial professional
to join our team. Come grow with us Title: Junior Marketing
Copywriter Wine Enthusiast is looking for a dynamic and creative
copywriter to support the growing needs of our thriving Wine
Enthusiast Commerce division. You---ll be primarily involved in the
digital copy development for Wine Enthusiast Catalog, creating
marketing and sales content that promote our products and support
an excellent digital customer experience. Responsibilities include:
Assist with commerce related content development, including
pitching, writing, and assigning stories and franchises that
highlight Wine Enthusiast products and deliver on brand goals and
KPIs Write and edit informative and inspiring copy for website
pages: product descriptions, FAQs, homepage banners and tiles,
category and promotional landing pages, customer support pages, and
more Work with merchandising and marketing teams to identify key
benefits and compelling angles for product marketing copy Write and
edit copy for product videos and email campaigns, as well as
monthly print catalogs and sales assets as needed Help maintain the
commerce copy style guide Reports To: Marketing Copywriter and VP
of Content Education: Bachelor's Degree in English, Marketing,
Communications, or related Professional Experience: At least 3-5
years content writing for a national or global ecommerce brand
Required Skills: ? Demonstrated ability to write effective commerce
content---blogs, detailed product descriptions, emails, SEO
category page content: Writing samples/portfolio required. ?
Understanding of SEO best practices and keyword research ? Team
player Ability to collaborate with cross functional teams to
effectively produce assets ? Works independently to solve problems
and develop workarounds to get things done ? Ability to proactively
prioritize, manage and complete multiple projects simultaneously
within time constraints and with strong attention to detail ?
Strong editing/proofreading skills Technical Skills: ? Microsoft
Office Suite, G Suite ? Experience with email marketing platforms ?
Knowledge of SEM Rush and other keyword research tools a plus ?
Knowledge of data tracking tools like Google Analytics, also a plus
Preferred skills: ? Luxury lifestyle/furnishings or wine products
industry background preferred ? Familiarity with online project
management and collaboration tools ? Existing knowledge or a desire
to learn about wine Location/Remote Work: Remote work is available
Other Information: Includes full medical, dental and vision
benefits, 401K match, employee discount, optional weekly gym
classes and optional wine tasting class participation. The position
is 40 hours per week at our beautiful Valhalla, NY headquarters
which has onsite covered parking, a cafeteria, and a gym for
employees Wine Enthusiast Corporate Core Values: Respect, Trust,
Support, Growth We have faith in our employees--- abilities and our
leaders offer clear and consistent paths to success via education
and mentorship. We believe that opinions at all levels have merit
and importance. Innovation and Open-Mindedness We value and reward
those who ---think outside the box--- to elevate the company. We
are not afraid to learn from mistakes. We celebrate change,
recognizing that a nimble culture attracts talent and retains the
kind of employees who push the envelope and build our business for
the future. Empathy and Inclusion We support our employees in their
best and worst times with patience and understanding, recognizing
that work hours represent a substantial percentage of one---s time.
We encourage diverse mindset that help us better reflect the
evolving wine culture. Joy and Family We recognize that our
business is not just about numbers, but also about people. As a
family business, we honor the importance of our employees--- home
lives including a strong sense of community and family within our
company as well. We encourage fun, discovery, adventure, and health
for our teams. Communication and Transparency We speak openly about
our achievements and challenges, talking honestly about how each of
us can grow. We are proud of who we are but also self-aware,
constantly looking for ways to improve our business and the culture
of our organization. About Us: The concept of making the wine
lifestyle, and everything it represents, accessible to everyone is
what Wine Enthusiast Companies is all about. Founded in 1979 by
Adam and Sybil Strum--- newlyweds who launched a wine accessories
business out of the attic in their home ---40 years later, Wine
Enthusiast is a nationally-recognized leader in the wine media
space and a prominent multi-channel marketer with a full-breadth
line of wine-related products.
Keywords: Wine Enthusiast, Yonkers , Junior Copywriter, Advertising , Valhalla, New York
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