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Vice President of Marketing

Company: Women Leading Travel & Hospitality
Location: Yonkers
Posted on: March 15, 2023

Job Description:

Become one of the stars behind the show and become part of the world's most powerful entertainment brand. Our company has one exciting mission: To entertain the human race.The vice president of marketing is responsible for providing senior executive leadership and direction to the special events, database marketing, casino marketing, VIP services, advertising brand management, and public relations. The vice president will provide leadership for both MGM Yonkers and MGM Springfield. The job requires an in-depth understanding of competitive environments, multichannel communications, and best practices in the area of brand development, advertising, direct response and relationship marketing, consumer promotion, and business analytics.This role ensures that all marketing activities performed within the reporting business units are done in accordance with the company's strategic business objectives, budget guidelines, mission statement, and service standards. This position serves as a member of the Property Executive Committee and plays a key role in establishing short- and long-term vision and goals for the property.Principal Duties and Responsibilities

  • Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property's strategic marketing plan.
  • Responsible for the development, monitoring and management of the annual marketing budget, P&L and all related marketing expenses to ensure successful achievement of department and business financial objectives.
  • In collaboration and partnership with the Commercial Group, establishes customer segmentation strategy, marketing reinvestment, test and learn, marketing calendar, player events and promotions and other direct marketing programs, loyalty program strategy, all aspects of VIP casino marketing, cross-property marketing, and other marketing strategies and initiatives as required.
  • Partner with the Commercial Group on the development of annual advertising plan, including creative strategy, print and broadcast media to ensure alignment with company goals.
  • Oversee local relationships with media and sponsorship partners and play lead role in negotiation of local media and sponsorship contracts.
  • Lead and ensure collaboration and partnership with Marketing Analytics COE to drive a culture of continuous improvement and data- and insights-driven marketing.
  • Lead and direct the development, execution and measurement of guest service standards within reporting operational departments consistent with the company service standards and brand attributes.
  • Provide leadership to the reporting divisions, including creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training and succession planning processes that encompass the company's diversity commitment.
  • Collaborate and ensure marketing engagement and support of business unit needs including Slots, Table Games, Food and Beverage, Entertainment, Hotel, Convention Sales, Retail, and all other operational units as required.
  • Ensure safety policies and procedures are followed.
  • Ensure all reporting business units deliver standard service, aligning with the property's individual brand while supporting the One Company Culture of MGM Resorts International.
  • Perform other job-related duties as requested.Supervision
    • Director, Communications
    • Director, Marketing
    • Director, Database Marketing
    • Bachelor's degree or equivalent experience
    • Six (6) years relevant experience.Preferred
      • Master's or advanced degree in a related field
      • Ten (10) years experience in marketing, casino marketing or related field in a major hospitality or casino resort with extensive management experience
      • Previous experience working in a similar resort settingCertifications, Licenses, Registrations
        • Proof of eligibility to work in the United States
        • Gaming license/registration as required by jurisdiction(s)Knowledge, Skills and Abilities
          • Knowledge of casino marketing regulatory standards, compliance, casino credit, markers and regulation Title 31
          • Strong leadership skills with an emphasis on leading, engaging, recognizing, developing and mentoring employees
          • Executive presence and effectiveness as a member of the Property Senior Executive Team
          • Ability to maintain multiple priorities, handle pressure and clearly establish expectations
          • Ability to promptly make decisions, take action and utilize strong project management skills (e.g., successfully plan, outline and execute)
          • Strong organizational skills to function effectively under time constraints with particular attention to detail and quality of service
          • Interpersonal skills to effectively communicate with internal and external business contacts, represent the company at public functions, and make presentations in formal business settings
          • Ability to work effectively in a team environment
          • Ability to effectively communicate in English, in both oral and written forms
          • Working knowledge of applicable statutes and regulations

Keywords: Women Leading Travel & Hospitality, Yonkers , Vice President of Marketing, Advertising , Yonkers, New York

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