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Director Of Public Relations

Company: Wine Enthusiast
Location: Valhalla
Posted on: November 22, 2021

Job Description:

Director of Public Relations As the Director of Public Relations for Wine Enthusiast Companies you will be expected to be a Wine Enthusiast ambassador - obsessively focused on creatively building our brand on behalf of both the media and commerce divisions. This person is a storyteller who can "Bring Wine to Life," as the WE Companies Mission states via word-of-mouth marketing, partnerships, events and press coverage. This role reports directly into the media group's Publisher and Co-President and is an integral part of the wider corporation. This Director of PR will manage a team of two direct reports experienced in events, partnerships and print production. They'll work alongside their counterparts to gather information from the entire organization and continue to familiarize themselves with the fascinating world of the wine industry. They will be creative in their approach, develop compelling pitches, stories and have a strong sense of 'brand,' continuously seeking opportunities to build hype and drive awareness across both media and commerce divisions Responsibilities include:--- Align with marketing and management team to meet annual business objectives that ladder up to the 3-year plan--- Become an expert in our catalog product offering and how to gain press coverage in relevant media outlets --- Develop a PR strategy around building our Tasting Panel's reputation in the wine marketplace and beyond --- Provide guidance and ideas to achieve annual goals in PR, traffic, SEO and audience growth --- Identify and drive best practices in creating a formal PR department--- Strategize and execute all wine trade partnerships including show participation and contract negotiations --- Manage and mentor two direct reports to help them grow and evolve their careers with WE--- Actively maintain key client and trade relationships --- Work alongside Publisher and Management Team to develop new and fitting campaigns to grow the magazine's reputation--- Help to ideate new event programs for the events team and sales group to pitch--- Oversee execution on all events and partnerships for the publishing team Reports To:President Education:Bachelor's Degree Professional Experience:5-10 years professional work experience Required Skills:

  • This individual must be a self-starter who is motivated and proactive in identifying gaps and opportunities, and be able to lead and/or influence other internal and external team members for collaboration
  • This highly-collaborative position requires exceptional communication and relationship-building skills.
  • Proven track record of success growing the reputation for wine brands, media groups or e-commerce companies
  • Ability to travel for representation at relevant local events and some international trade shows
  • Act as a team player and manage up to our Senior Management Team
  • List of existing relationships with journalists, media groups and relevant partners
  • Experience and fluency in event planning
  • In depth experience negotiating contracts for in-kind partnerships and event planning
  • Must have experience leading a team
  • Alcohol beverage industry experience a plus Technical Skills:Familiarity with Excel Location/Remote Work:Remote work is available Other Information:Includes full medical, dental and vision benefits, 401K match, employee discount, optional weekly gym classes and optional wine tasting class participation. Wine Enthusiast Companies is the ultimate source of innovation and information around wine. Our mission is to facilitate delicious moments around the wine lifestyle. The company is comprised of: Wine Enthusiast Commerce (WineEnthusiast.com) the premiere online destination for wine storage products and accessories. Wine Enthusiast Media (Winemag.com) the world's leading print publication and online destination for wine and food content, with over 25,000 wines rated and reviewed per year. WineExpress.com (WineExpress.com), a curated wine sales retail site featuring wines from around the globe. All three groups combined are a driving force in the wine/spirits industry and B to B/B to C marketplaces. Our products and content excite, satisfy, enrich, entertain and inspire wine lovers of all levels, from novice to expert. Wine Enthusiast Corporate Core Values:
    • Respect, Trust, Support, Growth
    • We have faith in our employees' abilities and our leaders offer clear and consistent paths to success via education and mentorship.
    • We believe that opinions at all levels have merit and importance.
    • Innovation and Open-Mindedness
    • We value and reward those who "think outside the box" to elevate the company.
    • We are not afraid to learn from mistakes. We celebrate change, recognizing that a nimble culture attracts talent and retains the kind of employees who push the envelope and build our business for the future.
    • Empathy and Inclusion
    • We support our employees in their best and worst times with patience and understanding, recognizing that work hours represent a substantial percentage of one's time.
    • We encourage diverse mindset that help us better reflect the evolving wine culture.
    • Joy and Family
    • We recognize that our business is not just about numbers, but also about people.
    • As a family business, we honor the importance of our employees' home lives including a strong sense of community and family within our company as well.
    • We encourage fun, discovery, adventure, and health for our teams.
    • Communication and Transparency
    • We speak openly about our achievements and challenges, talking honestly about how each of us can grow.
    • We are proud of who we are but also self-aware, constantly looking for ways to improve our business and the culture of our organization. About Us:The concept of making the wine lifestyle, and everything it represents, accessible to everyone is what Wine Enthusiast Companies is all about. Founded in 1979 by Adam and Sybil Strum- newlyweds who launched a wine accessories business out of the attic in their home -40 years later, Wine Enthusiast is a nationally-recognized leader in the wine media space and a prominent multi-channel marketer with a full-breadth line of wine-related products. We have a unique opportunity for a motivated and entrepreneurial professional to join our team. Come grow with us!

Keywords: Wine Enthusiast, Yonkers , Director Of Public Relations, Executive , Valhalla, New York

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