Senior Brand Manager, HE IT
Company: LG Electronics U.S.
Location: Englewood Cliffs
Posted on: May 13, 2022
Company:LG Electronics U.S. (LGEUS)Job Function:MarketingAt LG,
innovation is the foundation of everything we do. We make products
and services that make lives better, easier and happier through
increased functionality and fun. Put simply, we make "Life Good" -
from home appliances, consumer electronics, vehicle components and
mobile communications to business innovations in digital signage,
air conditioning, solar and LED lighting.We are currently seeking
our newest innovator to join our dynamic team as a Senior Brand
Manager, Home Entertainment/IT on the Marketing Team!Key
- Supports LG's long term brand strategy and contributes to
bringing the brands' US vision to life in everything we do.
- Develops and implements best-in-class marketing strategies -
and the metrics that measure their impact- to deliver business and
brand equity goals.
- Crafts omni-channel communication strategies for product
segments, translating functional and technical specs in to
compelling and differentiated consumer propositions.
- Ensures communication strategies are integrated across all
elements of the marketing mix from advertising to in-store,
leveraging Paid, Owned and Earned channels.
- Engages and influences key stakeholders across the
organization, including US senior management, sales and product
leaders, HQ counterparts etc. to gain alignment on marketing and
communication strategies, investment/media mix recommendations and
- Serves as brand lead on key marketing activities including
media planning and budget management.
- Translates strategies into effective communication at retail
including point-of-sale, displays and retail activations
- Works with Market Research to identify brand and consumer
research needs to inform and validate strategies while keeping
abreast of changing consumer, marketplace and channel dynamics.
Analyzes and evaluates data to derive actionable insights and
- On-going monitoring of brand health and reputation identifying
opportunities and risks.
- Monitors competitive landscape and identifies implications,
potential business impacts.Job Requirements:
- Bachelor's degree in marketing or related field with 10+ years
of marketing, brand strategy or brand management experience with a
proven track record of results.
- Strong leadership experience in brand development, leading new
product launches, success in managing agencies, experience in
collaborating with cross-functional partners.
- Polished written and oral communications. Ability to develop
and present compelling, engaging and polished PowerPoint
presentations that inform, inspire and influence.
- Ability to distill data, complex business issues into effective
storytelling that clearly articulates business issues,
opportunities and recommended action.
- Deep knowledge of media landscape
- Exceptional budget management skills
- Strategic thinker/visionary
- Entrepreneurial courage
- Creative problem solver
- Knowledge of culture, trends
- Excellent written and verbal communication. Adept at
- Experience in developing multi-channel/integrated
- Experience in evaluating, implementing, and analyzing effective
- Responsiveness and strong follow-through skills
- Resilient - Able to work in a fast paced environment and can
pivot quickly based on changing business needs and macro
LG Electronics, USA Inc., LG Mobile Research USA LLC, LG
Electronics, Alabama, inc., LGEVU and Zenith Electronics LLC
provides equal employment opportunity to all individuals regardless
of their race, color, creed, religion, gender, age, sexual
orientation, national origin, disability, veteran status, or any
other characteristic protected by state, federal, or local law.
Further, the Company takes affirmative action to ensure that
applicants are employed and employees are treated during employment
without regard to any of these characteristics.#LI-YS1
Keywords: LG Electronics U.S., Yonkers , Senior Brand Manager, HE IT, Executive , Englewood Cliffs, New York
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