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Associate Brand Manager

Company: Tata Consumer Products - USA
Location: Montvale
Posted on: September 20, 2022

Job Description:

Objective of this position: This position will assume broad marketing responsibility for the Eight O Clock Coffee, Tetley Tea and Good Earth Tea brands on market research, insights, consumer communication and promotion, new product development. The key ask will be to assist the marketing team, with minimal supervision in planning, organizing, and executing marketing to achieve short term and long-term brand objectives. Key Responsibilities:

  • Develop and manage business analysis for business reviews, annual business plans and medium-term strategic plans
  • Support Brand Managers to execute Marketing Plan programs such as advertising, consumer promotions, in-store, PR initiatives, key projects, and social media
  • Responsible for tracking monthly shipments and consumption, competitive activity, category trends and consumer trends. Play an active role in identifying key issues, evaluating competitive & market trends, tracking results, and formulating recommendations
  • Manage budget tracker and lead PR creation, invoicing for all brands.
  • Support sales team with request on sampling, item set up, shopper marketing
  • Lead marketing toolkit creation - ensure product catalogues, maintenance of specs, pricing for multiple new product launches and multiple markets
  • Work with vendors on item set up with IX One, Kwickee, Syndigo
  • Coordinating on new launches - product samples, conducting benchmark testing, collecting market intel consumption data, collecting feedback (brand, packaging, product)
  • Track and maintain budgeted financial targets, including advertising, promotion, accounts-specific programs, market research, packaging, etc.
  • Work with Sales, Marketing & Projects team for merchandising execution - shippers, POS needs including creatives, production, and execution
  • Work with e-commerce team to on email marketing and ensuring brand and product page representation on point.
  • Lead shipper, display, line extension projects for brands.
  • Work closely with sales, customer marketing and e-commerce teams to develop promotion plans in top accounts and ensure perfect execution of programs.
  • General Brand Management duties and responsibilities Competencies & Skills:
    • 2-4 years of related experience in a CPG Food & Beverage environment
    • Extremely comfortable with Nielsen, Panel data (Numerator), SAP for accounting
    • High energy, enthusiastic and passionate
    • Must be a self-starter who has initiative and drive to lead thinking and execution.
    • Sense of urgency, hands-on, ability to prioritize and deal with ambiguity. Adaptability and flexibility to meet changing priorities.
    • Strong project management skills and attention to detail
    • Strong verbal, written communication, and presentation skills
    • BA required; MBA preferred

Keywords: Tata Consumer Products - USA, Yonkers , Associate Brand Manager, Executive , Montvale, New York

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