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Director Of Ecommerce

Company: HS Ad North America
Location: Englewood Cliffs
Posted on: September 20, 2022

Job Description:

Director of eCommerceLG Electronics is seeking a creative, problem-solving, entrepreneurial individual to help shape the direct to consumer eCommerce strategy and online sales. The Director of eCommerce is responsible for overseeing two eCommerce Business Managers in developing category roadmaps and long-term product strategies that drive innovation, brand and growth to advance the direct-to-consumer online business agenda and drive strategic business decisions. The candidate must be able to build strong relationships, effectively navigate ambiguity, and make decisions based on customer experience and business objectives.

  • Identify sales, merchandising, promotional and operational opportunities and collaborate with internal teams to drive change (Planning, Merchandising, Operations, Brand, PR, Media, Finance, Customer Service, Business Intelligence)
  • Responsible for effective development of sales, marketing and campaign strategies for seasonal selling programs, new product launches, etc.
  • Drive eCommerce sales through innovative, effective and profitable marketing/merchandising programs and strategies
  • Develop strategic program briefs to drive impactful campaign planning and on-site merchandising.
  • Create and improve processes as needed to ensure efficient product lifecycle flow.
  • Set KPIs for promotions and programs, tracking progress and reporting on overall successes or failures
  • Collect and analyze consumer insights to help develop the sales funnel and product roadmap that delivers a best-in-class online user experience
  • Run test and learn initiatives to drive aggressive business goals.
  • Conduct product performance analysis and trends to understand demand.
  • Provide valuable market intelligence by frequently documenting and analyzing the merchandising and product strategies of best-in-class eCommerce companies
  • Develop and maintain strong constructive and cooperative working relationships with cross-functional partners and stakeholders including sales, GTM, product managers and brand
    • Prior experience in a consumer electronics, merchandising, digital marketing and/or eCommerce environment
    • Extremely entrepreneurial, passionate about the consumer experience and savvy about managing business goals.
    • Strong interpersonal and relationship management skills & ability to work with cross-functional teams and key stakeholders.
    • Strong ability to execute with excellence
    • Ability to build consensus and obtain organizational alignment for initiatives
    • Self-motivated and resourceful with a creative mindset to develop attractive promotional ideas plus the ability to execute them.
    • Knowledge of eCommerce best practices and trends and online marketing tactics (SEO, SEM, Email, etc.)
    • Ability to navigate a complex organization to gather information, elicit feedback, gain buy-in, and engage and influence others
    • Strong analytical, problem solving, and decision-making skills.
    • Excellent communication skills (verbal and written) and comfortable presenting in large groups to executives.
    • Ability to work under pressure and deadlines; and must be able to manage multiple projects/priorities.
    • Ability to adapt in a fast paced collaborative environment
    • Strong proficiency in Microsoft Excel and PowerPoint.
    • People management experience.
    • Minimum 10+ years experience in eCommerce business management, digital marketing, product management, online merchandising or related work experience.
    • Bachelor's degree in related field required

Keywords: HS Ad North America, Yonkers , Director Of Ecommerce, Executive , Englewood Cliffs, New York

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