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Channel Marketing Jr. Manager

Company: HS Ad North America
Location: Englewood Cliffs
Posted on: September 20, 2022

Job Description:

This top in-house advertising agency of a global top electronics brand with global network is hiring a Channel Marketing Specialist to support the cross business unit in its next phase of growth. The Channel Marketing Specialist is responsible for assisting to develop, execute and measure digital marketing activities at major retailers for the client, a leading home electronics and appliance brand. -This includes all digital and instore aspects of joint program development, branding campaigns, promotions, and direct marketing. This person will work with internal account managers and digital marketing managers. -Key Responsibilities:
a. - - - -Develop, Execute, and Monitor Digital Co-marketing Activities- - - - - - -Work closely with the internal channel marketing team to support brand development and promotional activities.- - - - - - -Creative support for annual/seasonal co-marketing and co-promotional plans.- - - - - - -Assist internal Channel Marketing teams in preparation of launch and monitor execution.- - - - - - -Provide co-marketing activity reports, and analyze ROI on all executed activities.
b. - - - -Manage Product Content on retail websites- - - - - - -Support & manage established digital content delivery to the retail website: providing product information, digital assets, and materials requested by the retail partners.- - - - - - -Assist the development & maintenance of enhanced content though syndication and retailer provided platforms; Amazon A+ Premium, FlixMedia, Syndigo/Webcollage.- - - - - - -Audit & review content of the client's brand and products on the retail partner sites to show current exposure and opportunities to Improve exposure through internal search optimization and negotiation for placement.- - - - - - -Monitor and analyze competitive activities on retail partner sites: mainly product visibility, co-marketing, and co-promotion.Identify opportunities to improve the current product delivery process for the client, and provide recommendations.
Job Requirements:Qualification & Experience - - - - - -5-7 years of marketing, account management and/or retail/channel experience - - - - - -Strong understanding of the distribution channels for home electronics, digital marketing, product content management, and e-commerce.- - - - - -Demonstrates successful ability to build positive partnerships and work collaboratively with cross-functional business teams.- - - - - -Basic understanding of Adobe Photoshop and/or similar image editing software.- - - - - -Excellent communication, negotiation, and organization skills.- - - - - -Proactive to identify opportunities and issues, and embraces accountability- - - - - -Project management skills: managing timelines, budgets, internal resources.- - - - - -Ability to multitask, manage, prioritize and produce results quickly and keen to learn.

Keywords: HS Ad North America, Yonkers , Channel Marketing Jr. Manager, Executive , Englewood Cliffs, New York

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