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Publisher Direct Specialist

Company: Butler/Till
Location: Yonkers
Posted on: June 20, 2022

Job Description:

Butler/Till is a premier employer experiencing exponential growth and targeting people for their collaborative team who will continue to drive the organization to the next level!

We are looking for both a Senior and Mid-Level Publisher Direct Specialist to execute effective media strategies across the agency's client base. This individual will have experience with campaign management, paid media strategy, and has worked with publishers across a variety of tactics and formats. They are comfortable building and maintaining strategic relationships with publisher direct media partners and with quality assurance of campaigns across multiple publishers. This individual possesses an emerging knowledge of media trends and has experience executing publisher direct campaigns, across channels and industries, preferably in an agency environment.

Pharma experience is preferred.

Primary Functions & Responsibilities:

  • Day-to day management of assigned campaigns with oversight from senior specialists colleagues.
  • Optimize campaigns based on performance goals and measurement framework with support from senior resources; documenting changes and learnings throughout campaign.
  • Responsible for QA of campaigns for assigned set of clients with a keen attention to detail.
  • Helps to develop partnerships, strategies and plans for new and existing clients.
  • Collaborates across functional teams to refine the approach based on an understanding of client objectives, goals and known barriers.
  • Assists senior resources in establishing organization-wide publisher direct best practices, guidelines, objectives and documentation of regulations associated with partner capabilities.
  • Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.).
  • Assists with the RFP process, including vendor outreach, evaluation of proposals, negotiations of rates, elements, and added value and defining measurement.
  • Actively learning how to conduct industry research.
  • Actively learning about publisher direct and endemic best practices, building knowledge of partner full suite of offerings, including measurement capabilities, and effective application in media mix.
  • Actively learning how to analyze, review, and report on effectiveness of campaigns to maximize results.
  • Responsible for maintenance of process documentation ensuring it's kept up to date.
  • Assists with monthly forecasting, invoicing, and reconciliation tasks.
  • Building relationship development skills and rapport with publisher direct partners.
    Requirements & Qualifications:
    EDUCATION - Bachelor's Degree in Marketing, Advertising, Communications, Business or equivalent work experience.
    EXPERIENCE - Minimum of 2 years of experience managing publisher direct campaigns, including endemic, in paid media. Exposure to strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
    CUSTOMER FOCUSED: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
    EXTREMELY COLLABORATIVE: working with teams and across the organization with ease.
    HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance.

Keywords: Butler/Till, Yonkers , Publisher Direct Specialist, Other , Yonkers, New York

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