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Sales and Marketing Coordinator

Company: Troon Golf
Location: Nyack
Posted on: May 19, 2023

Job Description:

General Purpose:This position is responsible for assisting in the delivery of revenue at Golfzon Social. The successful candidate will assist in the development of sales and marketing strategies by implementing proven sales methods and leveraging corporate marketing programs and processes to grow the business. This position will also serve as an account manager and will work closely with current and future locations. The Sales and Marketing Coordinator will recommend and implement courses of action to create and execute relevant revenue programs and campaigns that are accurate, on time, consistent, creative, and communicate effectively to all guests.

Essential Duties:

  • Solicit new and existing business to meet/exceed revenue goals. Methods of sales may include, but are not limited to telephone solicitation, outside sales calls, sales presentations, property tours, customer meetings, travel to key markets and written correspondence.
  • Create partnerships with other area business, ensuring that Golfzon Social is kept top of mind with groups and transient guests including potential referral programs.
  • Assist Director of Sales & Marketing in developing and executing strategic sales & marketing plans that effectively communicate overall facility sales goals, including strategic directions, key objectives, target segments, strategies, marketing & public relations, and Troon programs on an ongoing basis.
  • Develop a clear and concise sales process to attract groups, events, VIP experiences and catered events with effective follow-up for each.
  • Strategically utilize and understand different revenue opportunities for the facility, including local resorts and clubs, online third-party providers, the local competition and other partnerships or relationships, which offer revenue opportunities.
  • Manage facility social media outlets, including but not limited to Facebook, Twitter and Instagram to generate awareness for the facility including exploring and creating different public relations opportunities for the facility.
  • Execute the content calendar and supplement with ad hoc social media requests from various departments.
  • Engage daily on posts, stories and/or other Golfzon Social related content. Reposting and engaging those that share @Troon tags and/or @Golfzon tags content from Troon and Golfzon.
  • Tell stories (storytelling) around our company, our associates and brand(s)
  • Proactively upsell groups to include merchandise, rentals, etc.
  • Participate in the day-to-day marketing efforts of the facility, assisting the Regional General Manager, General Manager and Regional Sales and Marketing Director, as needed.
  • Continually researches and analyzes local market conditions to obtain an in-depth understanding of competitor's pricing strategies throughout the year.
  • Create a sales culture throughout all facility operations, maintaining excellent service standards to achieve positive Net Promoter Scores and guest satisfaction.
  • Understand simulator bay and food & beverage inventory during different times of year, allowing the facility to maximize revenues with all round types and golf groups.
  • Maintain a thorough group/event/VIP database for the facility, allowing for high quality Customer Relationship Management (CRM) and prompt customer follow-up.
  • Represent the facility on appropriate site visits including outings, events, catered events and potential meetings.
  • Ensure that appropriate staff organizes and executes all group events in a detailed manner.
  • Provide oversight and assistance with the management of facility website content.
  • Create tournaments with local audiences such as locals, Troon Cardholders, Troon Rewards members, key third-party customers, golfers, non-golf events etc.
  • Clearly understand and promote programing at the facility generating incremental revenues and trains and leads all staff at the facility to do the same.
  • Regular and reliable attendance.
  • Perform other duties as assigned.

    Bachelor's degree (BA) and minimum two years related experience and/or training; or equivalent combination of education and experience.

    Physical Demands:
    Frequently sits, talks, hears, uses hands. Regularly walks and stands. Occasionally reaches with hands and arms, stoops, kneels, crawls and crouches. Occasionally lifts up to 50 pounds.

    Noise level is moderate.

    None required.

    Specific Job Knowledge, Skills and Abilities Preferences:

    • 1-3 years' work experience in sales, marketing, advertising, communication, or related area.
    • Experience in developing and implementing high-quality, successful advertising campaigns.
    • Ability to build broadcast email and update website content using content management system.
    • Proficient in the use of Microsoft Word, Excel, PowerPoint & Outlook; and internet technologies.
    • Understanding of basic graphic design concepts and a good foundation of Adobe InDesign.
    • Commercial awareness of and ability to learn the industry.
    • Ability to work under pressure and meet tight deadlines.
    • Able to work independently; focus on attention to detail and follow established style guidelines.
    • Is organized, customer-focused, reliable, and creative.
    • Possess excellent writing, proofreading, and interpersonal and verbal communication skills.
    • Proactive and coachable in all aspects of the position.
    • Ability to read and speak English (e.g. the associates are required to communicate with English speaking customers or co-workers, the manuals for the equipment the associates may use are in English).
    • Excellent verbal and written communication skills.
    • Strong attention to detail, and exceptional organizational skills.
    • Related experience involving food & beverage and catering sales is preferred.

      Compensation:$50,000- $65,000 BOE + Compensation

      This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.

Keywords: Troon Golf, Yonkers , Sales and Marketing Coordinator, Sales , Nyack, New York

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